Finch vs ECI Insearch · Updated March 2026
Visualization results.
Without the ecosystem commitment.
ECI Insearch ties upgrade visualization to MarkSystems, Lasso, and weeks of 3D modeling. Finch works with your existing stack and goes live in days. Send us your option sheets and model home photos. That's it.
Full suite vs. one tool that works
ECI Insearch
Finch
Time to live
8-12 weeks (3D modeling per floorplan)
Under a week
Setup work (your side)
Floor plans, specs, and coordination with 3D team
Send option sheets + photos
Who does the work
ECI team builds 3D models of each room
We handle everything
New floor plan turnaround
Weeks (new 3D model required)
1-2 days
Buyer sees
Pre-rendered 3D scene + 360 tour
Their actual room with selections applied
CRM/ERP required
Best with MarkSystems + Lasso (ECI suite)
Works with any CRM, any ERP, or none
Ongoing maintenance
New renders for new options
Self-serve admin or we handle it
Pricing
Enterprise contract (suite-based)
$500/mo per plan
Built for
Builders on the ECI ecosystem
Any production builder, any tech stack
The Buyer Experience
Insearch renders a 3D model.
Finch shows them their room.
What a 3D configurator shows
What buyers see with Finch
What a 3D configurator shows
What buyers see with Finch
Insearch builds a 3D model of each floorplan, then renders scenes for each option combination. Add a new countertop? The 3D team updates the model. Finch generates a visualization of each buyer's actual selections applied to your model home photos. New option? Live in minutes.
The Real Cost
An enterprise suite before a single buyer sees it.
Or $500/mo and done.
Days
First community live
$500
Per plan, per month
Zero
3D modeling required
Insearch is built to work inside the ECI ecosystem: MarkSystems for ERP, Lasso for CRM, LotVue for lots. If you already run that stack, the integration is a selling point. If you don't, it's a barrier. Finch works with whatever you're already using and doesn't ask you to change.
Your Numbers
Plug in your numbers.
Avg. upgrade spend
per home
Annual closings
homes per year
Upgrade lift
per buyer
Additional revenue
$150K
per year
Buyers upgrade what they can see. The ones reading a price sheet default to Standard.
We'll plug in your actual numbers together.
How It Works
No 3D modeling. No ecosystem. Here's how.
01
Send us your option sheets and model home photos
Whatever you have works. PDFs, spreadsheets, photos from your phone. We handle the formatting.
02
We build your branded upgrade experience
Your finishes, your pricing, your photos. No 3D modeling, no IT integration, no data entry on your end.
03
Buyers pick finishes and see the room change
They export a priced selection sheet when they’re done. Ready for your sales team in any CRM or ERP.
Insearch requires 3D modeling per floorplan, integration with the ECI ecosystem, and 8-12 weeks before buyers see anything. Finch takes a phone call and a few days.
Built for builders who want results without the suite
ECI Insearch is a strong product inside a specific ecosystem. If you already run MarkSystems, Lasso, and LotVue, adding Insearch to the stack makes sense. The integration is tight and the 3D visualizations are polished.
But most builders don't run the ECI suite. And for them, buying Insearch means buying into an ecosystem they didn't plan for, at a price point that assumes enterprise scale. Finch gives you the upgrade visualization without the rest of the commitment. One tool, one job, any tech stack.
You send us your option sheets. We send you a working experience in days. Your buyers see their kitchen before they commit. That's it.
The data is clear: visualization sells upgrades
ECI's own case study with Signature Homes reported +20% sales, 10-15% higher profits, and a 75% reduction in change orders. Other vendors in this space report 20-70% upgrade revenue lifts. The pattern is consistent across every company that measures it: buyers who see their selections spend more.
The lift comes from showing buyers what they're getting. Not from 3D rendering specifically, not from a particular vendor, and not from an enterprise suite.
Common questions from builders evaluating Insearch
Insearch pre-renders 3D scenes and 360 tours for each floorplan. Finch generates a visualization of the buyer’s actual selections applied to your model home photos. Both show buyers what they’re getting. Finch skips the 3D modeling step entirely, so new options and floorplans go live in days instead of weeks.
Finch doesn’t require ERP integration. Your buyers pick selections, see them visualized, and export a priced selection sheet your team can process in any system. If you want to keep MarkSystems for everything else, Finch sits alongside it without replacing anything.
No. Finch does one thing: upgrade visualization that increases revenue per home. If you need a full online sales center, CRM, and lot management, ECI’s suite covers that. But if upgrade revenue is the problem you’re solving, you don’t need the full suite to get there.
Signature Homes’ results validate what every visualization vendor in this space reports: buyers who see their selections spend more. Their case study also showed 10-15% profit increases and a 75% reduction in change orders. We expect comparable lift because the mechanism is the same. The difference is how fast you get there and what it costs.
Insearch is part of ECI’s enterprise suite, typically sold alongside MarkSystems, Lasso CRM, and LotVue. Pricing scales with the suite. Finch is $500/mo per plan. No suite, no bundle, no long-term commitment required.
Yes. Send us your option sheets and model home photos. We can have your first floorplan live in under a week, running alongside Insearch while you compare. No IT migration, no data export needed.
With Insearch, each new floorplan needs a 3D model built from scratch. With Finch, send us photos of the model home and your option sheet. Live in 1-2 days.
No. Nothing to install, nothing to integrate, no servers to configure. We build it. Your buyers use a link. You get a priced selection sheet back.
Start Here
Same upgrade lift.
No ecosystem required.
One community. Live in days. Works with your existing stack.
No upfront cost. No commitment. Just your floor plans.
Live in days, not months
We handle setup using your option sheets and model home photos. You don't touch a thing.
Nothing changes for your team
Same design appointments, same workflow. Buyers use it themselves. Your team gets a priced selection sheet.
Start with one community
Your buyers use it, we measure upgrade revenue together. Expand when the numbers make sense.
Not ready to book? Leave your info and we'll reach out.