Finch vs PDF Option Sheets · Updated March 2026
A price sheet doesn't
sell upgrades. It lists them.
Your buyers aren't choosing Standard because they want it. They're choosing it because they can't picture the alternative. A PDF won't fix that.
Before and After
From line items to the actual room
What buyers see today
What buyers see with Finch
What buyers see today
What buyers see with Finch
The Revenue Gap
Every “Standard” selection is money left on the table
Avg. upgrade spend
per home
Annual closings
homes per year
Upgrade lift
per buyer
Additional revenue
$150K
per year
Buyers upgrade what they can see. The ones reading a price sheet default to Standard.
We'll plug in your actual numbers together.
What changes for your buyers
PDF Sheets
Finch
Buyer sees
Line items and prices
Their actual kitchen with selections applied
Decision confidence
Guessing from a swatch chip
Seeing everything together in the room
Time to decide
Multiple design center visits
Minutes, on any device
What you get back
Handwritten notes, re-entry needed
Priced selection sheet, ready to process
Upgrade revenue impact
Buyers default to Standard
Buyers upgrade what they can see
No software to learn.
No data entry. No IT.
You don't need a new platform. You don't need to train your team on another tool. You don't need to hire someone to manage it.
Send us your option sheets and model home photos. We build your upgrade experience. Your buyers use it on their own. You get a priced selection sheet back, same as today.
First floor plan in under a week. Full catalog in days, not months.
Common questions about replacing PDF sheets
Yes. Buyers export a priced selection sheet when they’re done. Same document your team processes today, with cleaner formatting and no re-entry needed.
No. Send us your PDFs and model home photos. We handle the data entry and setup. Whatever you have works.
That’s normal. We organize them into the same categories your buyers already know: countertops, cabinets, flooring, hardware, and so on. The experience scales to any catalog size.
First floor plan in under a week. Full catalog depends on size, but most builders are fully live in days, not months. No IT or data entry on your end.
Pricing scales with your community count. We start with one community so you see the numbers before expanding. No long-term lock-in.
Update it in the admin or tell us. Changes are live immediately. No new PDFs to print, no version control headaches.
Start Here
Your buyers can't upgrade
what they can't see.
One community. Live in days, not months. We handle everything.
No upfront cost. No commitment. Just your floor plans.
Live in days, not months
We handle setup using your option sheets and model home photos. You don't touch a thing.
Nothing changes for your team
Same design appointments, same workflow. Buyers use it themselves. Your team gets a priced selection sheet.
Start with one community
Your buyers use it, we measure upgrade revenue together. Expand when the numbers make sense.
Not ready to book? Leave your info and we'll reach out.